Copywriters come with all kinds of abilities, ideas, IQs, hobbies, dress-sense and preferences! So, how does one know a Copywriter from a cook, a cobbler, a king, a creative god, a clown or a cabaret dancer?
What if a Copywriter is great on one brand and pathetic on another? For example a condom Copywriter may not cope as well with Eunuchs and the Human Rights? How does a blackhead-remover specialist manage unisex loos in some hole in Auckland?
He may have been writing for 10 years – but what if he has lost it? It happens to people all the time. They have it: It droops, suffocates and is gone in 60 and half seconds. Zip! Zap! Zoom! Like a cyclist on the motorway after being hit, of course!
After banging my uncle’s Italian fiat to a bus at 17, I joined a boutique that specialised in female attire. 8 months later I sold Midas spray cans. Taught in JD Institute of Fashion Technology. Taught Computers full time for 6 years, part-time 4 years. Wrote books for Vijay Mukhi. Was an editor of an in-house computer magazine. Was a technical writer for Birla Technologies for a year. Wrote around 150 poems. Sang Elvis Presley songs. Won inter-college debates. Fell in love once. Had a few flings. Bitten nails during Indo-Pak matches. Wrote for G. Sold airtime for Bhaskar TV and CVO. Conducted aptitude tests. Hiked mountains. Taught Computers to mentally challenged children. Did study on the goodness of ginger, garlic and turmeric. Photographed Vasai fort at dawn. Spiced up gravies and burned mouths. And generally lived and learned, learned and learned.
Computer Skills
Drawing with a the run-away mouse, Surfing the net, Office 97, Visual Basic and those dead-and-gone software like DOS, WordStar, Lotus, Dbase, taking innocent decimals numbers and converting them into binary: multiplying, adding, squaring and dividing them and reconverting them into decimals to feel superior.
Interests
Beautiful women, cartooning, writing (of course, that’s what this is all about), cooking, trekking, photography, creating all kinds of email IDs for fun and time-pass
