Monthly Archives: July 2004

Copywriters come with all kinds of abilities, ideas, IQs, hobbies, dress-sense and preferences! So, how does one know a Copywriter from a cook, a cobbler, a king, a creative god, a clown or a cabaret dancer?

What if a Copywriter is great on one brand and pathetic on another? For example a condom Copywriter may not cope as well with Eunuchs and the Human Rights? How does a blackhead-remover specialist manage unisex loos in some hole in Auckland?

He may have been writing for 10 years – but what if he has lost it? It happens to people all the time. They have it: It droops, suffocates and is gone in 60 and half seconds. Zip! Zap! Zoom! Like a cyclist on the motorway after being hit, of course!

After banging my uncle’s Italian fiat to a bus at 17, I joined a boutique that specialised in female attire. 8 months later I sold Midas spray cans. Taught in JD Institute of Fashion Technology. Taught Computers full time for 6 years, part-time 4 years. Wrote books for Vijay Mukhi. Was an editor of an in-house computer magazine. Was a technical writer for Birla Technologies for a year. Wrote around 150 poems. Sang Elvis Presley songs. Won inter-college debates. Fell in love once. Had a few flings. Bitten nails during Indo-Pak matches. Wrote for G. Sold airtime for Bhaskar TV and CVO. Conducted aptitude tests. Hiked mountains. Taught Computers to mentally challenged children. Did study on the goodness of ginger, garlic and turmeric. Photographed Vasai fort at dawn. Spiced up gravies and burned mouths. And generally lived and learned, learned and learned.

Computer Skills

Drawing with a the run-away mouse, Surfing the net, Office 97, Visual Basic and those dead-and-gone software like DOS, WordStar, Lotus, Dbase, taking innocent decimals numbers and converting them into binary: multiplying, adding, squaring and dividing them and reconverting them into decimals to feel superior.

Interests

Beautiful women, cartooning, writing (of course, that’s what this is all about), cooking, trekking, photography, creating all kinds of email IDs for fun and time-pass


I met Hepa Loleshi on a Saturday afternoon in the library and got talking about religion. She is a nice lady with family values and a family that she loves – was my first impression about her. She was wondering what kind of a person I’m and finally thought that I was okay I assume. Thus, she invited me to there church.

The church was beautiful and I met her family for the first time. Grandma Sesa of the Australian Bush hunter fame tried to hunt me with language skills and the kids – Abish being more matured, friendly and prim, Sesa pretty, spontaneous and warm, little book worm who was smart and thought I was cool. Mr. Frudo the good looking young dude and Mr. Cool from Hollywood the awkward rebel teenager. There were six. But I did not meet the oldest boy from Hamilton. He was very caring and family oriented. I met Ronnie Hepa’s kind Samoan husband at their church. It was a big family church that defied description. My first Mormon church that was a great feeling.

And after that I never felt alone. I was invited to family nights where we sang and Sesa told me how I was their brother from another mother. Ronnie had a slight health complication and we went to the hospital. Singing, playing word games, watching basket ball matches, pizza parties after a basket ball game of under 10 boys, where Frudo’s team lost 78 to 1. I moved into Manurewa during my practicum at Papatoetoe High School. I was baptized in their beautiful church and the Loleshis were there. They were there when I heard about my mom health. They prayed with me, for me and my mom. I was touched when Hepa and Sesa and Abish came to see me off at the Auckland airport. They are the family I have in NZ. I’m not alone. Thank you.